Why we still send physical thank-you notes
Forty-nine cents and three minutes. The best ROI we know of.
Every Friday afternoon, the studio writes thank-you notes. We do it for clients we just delivered work to, suppliers who shipped on time, the printer’s kid who interned for a week, the friend who recommended a new accountant.
It costs us forty-nine cents and three minutes per note. We track exactly nothing, but we know every single relationship that lasts more than two years started with a thank-you in the mail. The text-message thank-you is fine. The email thank-you is forgettable. The handwritten card lives on a shelf for years.
If you’re a small business owner reading this and you don’t do this yet — start. We promise it’ll be the cheapest, most overpowered marketing channel you’ve ever built.
