Design
Ethan
The case for a custom monogram on your business card
You don't need a logo. You probably need a mark.
Ethan
Journal
Journal
Notes on paper, ink, identity, and the small art of saying hello on a Tuesday.
Studio
Ethan
Behind the press: making the 2026 Valentine’s collection
Six new designs, three foil colors, one very stressed-out cat (the studio's).
Ethan
Studio
Ethan
Why we still send physical thank-you notes
Forty-nine cents and three minutes. The best ROI we know of.
Ethan
Holidays
Ethan
Five ways to give a gift card without it feeling like you forgot
Gift cards used to mean "I ran out of time." Here's how to make one feel like the actual gift.
Ethan
Paper Stories
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How to write a Valentine’s card that doesn’t make either of you cringe
A short, slightly embarrassing rulebook from the studio that designs the cards.
Ethan
Design
Ethan
A field guide to choosing the right business card stock
Cotton, recycled, duplexed, edge-painted — what each one says about you before you say a word.
Ethan
Critical Thinking
Ethan
When to Trust Your Gut, and When Not To
Intuition is sometimes the most reliable judgment we can make, and sometimes the most misleading. Knowing which is which is more important…
Ethan
Critical Thinking
Ethan
Reasoning About Counterfactuals
“What would have happened if X had been different?” is one of the most powerful questions in analysis — and one of…
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Decision Making
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Opportunity Cost: The Hidden Half of Every Decision
Every choice you make forecloses the choices you didn’t make. The cost of doing X includes everything else you could have done…
Ethan
Critical Thinking
Ethan
How to Steelman an Argument
Steelmanning is the discipline of improving an opposing argument before refuting it. It is exhausting, unpopular, and the single best practice for…
Ethan
